With the help of Planograms a retailer can actually know where to place the products for the maximum effect. Presentation of product plays an important role at the retail store. Planograms are nothing but diagrams which give the retailer an idea how and where to place the merchandise to attract the customers into the store. Planograms are similar to architectural drawings and help the retailer to understand where the merchandise should be stocked in order to catch the customers attention and make the maximum impact. Once a retailer opens a store, he needs to have a rough idea about the store plan. In retail a planogram replaces architectural drawings. How do you think buildings are constructed ?Īn architectural drawing creates a rough print of the building on paper which gives an idea about the floor plans, location of rooms, lobby and so on.
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